Cross-channel Advertising Software Market Size, Share, and Growth Outlook by Segmentations, Leading Companies, Regions, Countries, and Forecast Outlook, 2022-2030

Publish Date: Mar 2024
Report ID: ICT-832
Base Year: 2023
Report Format: PDF, Excel
Report Pages: 187
Region: Global

According to the Regional Research Reports, the Global Cross-Channel Advertising Software Market size was estimated to be USD 855.34 million in 2021, and reaching USD 5,988.5 million by 2030, growing at a CAGR of 28.33% during the forecast period.

Cross-channel advertising software market is also considered as cross-channel marketing software market and through-channel advertising software market. Cross-channel advertising software helps businesses advertise across multiple digital advertising channels such as search, display, mobile, social, and video. Cross-channel advertising software offers capabilities across three or more of these channels. Cross-channel advertising software allows businesses to diversify their digital advertising strategies through a single software product. Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. Cross-channel advertising software may also consist of or integrate with a DSP to allow it to buy ads in real time. Cross-channel advertising platforms also integrate with ad networks, publisher ad servers, SSPs, or app monetization software that website publishers use to sell their available inventory.

Global Cross-Channel Advertising Software Market Analysis

The report provides an analysis of the current trends and future estimations of the global Cross-Channel Advertising Software market. The report also includes the drivers, restraints, opportunities, and challenges faced by the vendors operating in this market. In addition, the report analyzes the impact of these factors on the growth of the market over the forecast period. To evaluate the market size, the global market research report considers the revenue generated from the sales of Cross-Channel Advertising Software products. In addition, the market breakdown data for each component, deployment model, organization size, industry, and regional market is provided in the report.

The Cross-Channel Advertising Software market report thoroughly analyzes detailed macro-micro economic factors as well as segmental and regional market attractiveness. The report will include an in-depth quantitative and qualitative assessment of the segmental/regional market outlook considering the market players' presence in the respective region/country and segment. The finalized version of the research report also includes the conclusion and recommendation section specific to the buyer of the report.

Cross-Channel Advertising Software Market Segmentation

Global Cross-Channel Advertising Software Market, By Type, 2018-2021, 2022-2030 (US$ Million, Y-o-Y Growth Impact Analysis)

  • Cloud Based
  • Web Based

Global Cross-Channel Advertising Software Market, By Application, 2018-2021, 2022-2030 (US$ Million, Y-o-Y Growth Impact Analysis)

  • Large Enterprises
  • SMEs

Global Cross-Channel Advertising Software Market, By Region and Country, 2018-2021, 2022-2030 (US$ Million, Y-o-Y Growth Impact Analysis)

Global Cross-Channel Advertising Software Market, By Region and Country, 2021 (%)

  • North America (US, Canada, Mexico)
  • Europe (Germany, UK, France, Italy, Spain, Russia, Switzerland, Poland, Belgium, the Netherlands, Norway, Sweden, Czech Republic, Slovakia, Slovenia, Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Singapore, Australia & New Zealand, Rest of Asia Pacific)
  • South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
  • The Middle East & Africa (Saudi Arabia, UAE, South Africa, Egypt, Qatar, Northern Africa, Rest of MEA)

Competitor Analysis of the Global Cross-Channel Advertising Software Market

The report also provides an analysis of leading market participants, including:

  • Key companies Cross-Channel Advertising Software revenues in global market, 2018-2021 (Estimated), (US$ Millions)
  • Key companies Cross-Channel Advertising Software revenues market share in global market, 2021 (%)
  • Key companies Cross-Channel Advertising Software sold in the global market, 2018-2021 (Estimated)

Leading Cross-Channel Advertising Software Market Players –

  • TubeMogul
  • Marin
  • Oracle
  • Kenshoo
  • Funnel
  • Nanigans
  • MediaMath
  • AdStage
  • Google
  • Criteo
  • AdRoll
  • Sizmek
  • Celtra
  • Salesforce
  • IBM Campaign
  • Adobe
  • SAS

(Note: The list of the key market players can be updated with the latest market scenario and trends)

Cross-Channel Advertising Software Market Report Covers Comprehensive Analysis On:

  • Market Segmentation & Regional Analysis
  • Market Size of 10 years
  • Pricing Analysis
  • Supply & Demand Analysis
  • Product Life Cycle Analysis
  • Porter's Five Forces & Value/Supply Chain Analysis
  • Developed & Emerging Economies Analysis
  • PESTEL Analysis
  • Market and Forecast Factor Analysis
  • Market Opportunities, Risks, & Trends
  • Conclusion & Recommendation
  • Regulatory Landscape
  • Patent Analysis
  • Competition Landscape
  • 15+ Company Profiles

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